Oulfah is an Omani company that operates in the retail sector providing children and educators products, with a focus on both the intellectual aspect (such as games, stories, and educational books) and the personal needs (such as baby care products and clothing). While working on the brand, our main goal was to achieve simplicity and clarity of the idea, in addition to creating an identity style that relates to the target group. Our challenge was to find the balance between childish and youthful while incorporating many colors to reflect the brand essence.
